What Does Auto Body Repair in Sterling, VA, Entail?

Auto body repair in Sterling, VA, offers robust career opportunities, and proper training coupled with solid business acumen can pave the way for a successful automotive repair venture. AUTO-REPAIR-TRAINING.EDU.VN is your comprehensive resource for both vocational training and entrepreneurial guidance. Discover auto body repair career paths, ASE certification, and step-by-step business plan creation.

1. What is Auto Body Repair and Why is it Important in Sterling, VA?

Auto body repair involves restoring a vehicle to its pre-accident condition. Sterling, VA, sees a high volume of traffic, increasing the demand for skilled auto body technicians who can handle collision repairs, dent removal, painting, and frame straightening. Auto body repair is crucial for ensuring vehicle safety, maintaining its value, and restoring its aesthetic appeal.

1.1. Collision Repair

Collision repair addresses damage from accidents, ranging from minor fender benders to major structural issues. Technicians assess the damage, develop a repair plan, and execute it using specialized tools and techniques.

1.2. Dent Removal

Dent removal restores a vehicle’s surface to its original smoothness. Techniques vary from traditional hammering and filling to paintless dent repair (PDR), which preserves the original factory finish.

1.3. Auto Painting

Auto painting involves matching the vehicle’s original color and applying a new coat of paint. This requires skills in color mixing, surface preparation, and spray painting techniques to ensure a seamless finish.

1.4. Frame Straightening

Frame straightening is a critical repair that ensures the vehicle’s structural integrity. Technicians use specialized equipment to realign the frame to its original specifications, which is essential for vehicle safety and performance.

1.5. Importance of Auto Body Repair in Sterling, VA

Sterling, VA, a bustling region with considerable vehicle traffic, sees a consistent demand for auto body repair services. The area’s growth and development contribute to a steady stream of repair needs, making it a promising location for auto body shops and skilled technicians. AUTO-REPAIR-TRAINING.EDU.VN offers comprehensive guidance for those seeking to enter or excel in this field.

2. What Career Opportunities Exist in Auto Body Repair?

The auto body repair industry offers numerous career paths, from entry-level positions to specialized roles and business ownership. Each path requires specific skills, training, and certifications.

2.1. Entry-Level Positions

Entry-level positions provide a starting point for individuals interested in auto body repair, offering opportunities to learn the basics and advance with experience.

2.1.1. Auto Body Technician Apprentice

Apprentices work under the supervision of experienced technicians, learning the fundamentals of auto body repair. They assist with tasks such as disassembly, parts replacement, and basic repairs.

2.1.2. Detailer

Detailers clean, polish, and restore vehicles to their original condition. This involves washing, waxing, buffing, and interior cleaning, providing a crucial finishing touch to the repair process.

2.2. Skilled Technician Roles

Skilled technician roles require advanced training and experience, offering specialized expertise in specific areas of auto body repair.

2.2.1. Collision Repair Technician

Collision repair technicians diagnose and repair damage caused by accidents. They perform tasks such as frame straightening, panel replacement, and welding, requiring a deep understanding of vehicle structure and repair techniques.

2.2.2. Auto Body Painter

Auto body painters specialize in refinishing vehicle surfaces. They prepare surfaces, mix paints, and apply coatings to match the original factory finish.

2.2.3. Estimator

Estimators assess vehicle damage and prepare cost estimates for repairs. They need a strong understanding of repair procedures, parts costs, and insurance guidelines.

2.3. Advanced Career Paths

Advanced career paths offer opportunities for leadership, management, and business ownership within the auto body repair industry.

2.3.1. Shop Foreman

Shop foremen supervise technicians, manage workflow, and ensure quality control. They need strong leadership skills and extensive knowledge of auto body repair processes.

2.3.2. Service Manager

Service managers oversee the customer service experience, manage customer relations, and coordinate repair schedules. They need excellent communication and organizational skills.

2.3.3. Shop Owner/Manager

Shop owners and managers are responsible for the overall operation of the auto body shop. This includes managing finances, marketing, and personnel, requiring a blend of technical knowledge and business acumen.

2.4. Salary Expectations in Sterling, VA

Salary expectations vary based on the position, experience, and location. According to the Bureau of Labor Statistics, the median annual wage for auto body repairers was $56,450 in May 2023. However, salaries in Sterling, VA, can be influenced by local demand and cost of living. Entry-level positions may start lower, while experienced technicians and managers can earn significantly more.

3. How Can You Obtain Auto Body Repair Training in Sterling, VA?

Obtaining quality training is essential for a successful career in auto body repair. Several training options are available, each offering unique benefits and focusing on different skill sets.

3.1. Vocational Schools

Vocational schools offer comprehensive programs that cover all aspects of auto body repair. These programs typically include classroom instruction and hands-on training, providing students with a solid foundation in the field.

3.2. Community Colleges

Community colleges provide certificate and associate degree programs in auto body repair. These programs often include general education courses in addition to technical training, offering a well-rounded education.

3.3. Apprenticeships

Apprenticeships combine on-the-job training with classroom instruction. Apprentices work under the supervision of experienced technicians, earning while they learn and gaining valuable practical experience.

3.4. Online Courses

Online courses offer a flexible option for individuals looking to learn auto body repair skills. These courses can cover a wide range of topics and allow students to learn at their own pace.

3.5. Key Programs and Certifications

Certain programs and certifications can enhance your credibility and expertise in the auto body repair field.

3.5.1. ASE Certifications

ASE (Automotive Service Excellence) certifications are widely recognized in the industry and demonstrate competency in specific areas of auto body repair. These certifications can increase your earning potential and career advancement opportunities.

3.5.2. I-CAR Training

I-CAR (Inter-Industry Conference on Auto Collision Repair) provides training and certification programs for collision repair professionals. These programs focus on current repair techniques and industry standards, ensuring technicians stay up-to-date with the latest advancements.

3.6. Choosing the Right Training Program

Consider factors such as program curriculum, hands-on training opportunities, faculty experience, and cost when selecting a training program. Researching different options and speaking with current students or graduates can provide valuable insights. AUTO-REPAIR-TRAINING.EDU.VN can help you evaluate and choose the best program for your career goals.

4. What are the Steps to Opening an Auto Body Repair Shop in Sterling, VA?

Opening an auto body repair shop involves careful planning, securing funding, and navigating legal requirements. Here is a step-by-step guide to help you get started.

4.1. Develop a Business Plan

A comprehensive business plan is essential for securing funding and guiding your business operations. It should include:

• Executive Summary: A brief overview of your business concept, goals, and strategies.
• Company Description: Details about your business structure, mission, and values.
• Market Analysis: An assessment of the auto body repair market in Sterling, VA, including target customers, competition, and market trends.
• Services Offered: A description of the services you will provide, such as collision repair, dent removal, and painting.
• Marketing and Sales Strategy: Plans for attracting and retaining customers, including advertising, promotions, and customer service.
• Management Team: Information about the key personnel involved in running the business.
• Financial Projections: Forecasts of revenue, expenses, and profits, including a break-even analysis.

4.2. Secure Funding

Starting an auto body repair shop requires significant capital. Consider the following funding options:

• Small Business Loans: Loans from banks, credit unions, and other financial institutions.
• SBA Loans: Loans guaranteed by the Small Business Administration, offering favorable terms for small businesses.
• Grants: Government grants and other funding programs for small businesses.
• Investors: Private investors who provide capital in exchange for equity in your business.
• Personal Savings: Using your own savings to fund the business.

4.3. Choose a Location

The location of your auto body shop can significantly impact its success. Look for a location with:

• High Visibility: Easy to see from the road and accessible to potential customers.
• Sufficient Space: Adequate space for repair bays, equipment, and customer parking.
• Zoning Compliance: Compliance with local zoning regulations for auto body repair shops.
• Competitive Environment: Assess the presence of other auto body shops in the area.

4.4. Obtain Licenses and Permits

Operating an auto body repair shop requires various licenses and permits, including:

• Business License: A license to operate a business in Sterling, VA.
• Auto Repair License: A license specifically for auto repair shops, ensuring compliance with industry standards.
• Environmental Permits: Permits related to waste disposal and emissions control.
• Building Permits: Permits for any construction or renovation work on the shop.

4.5. Purchase Equipment and Supplies

Essential equipment and supplies for an auto body repair shop include:

• Welding Machines: For welding metal parts and frame components.
• Paint Booth: For applying paint in a controlled environment.
• Frame Straightening Equipment: For realigning vehicle frames.
• Air Compressors: For powering pneumatic tools.
• Hand Tools: A variety of hand tools for disassembly, repair, and reassembly.
• Diagnostic Equipment: For diagnosing mechanical and electrical issues.

4.6. Hire Qualified Technicians

Hiring skilled and experienced technicians is crucial for providing high-quality auto body repair services. Look for technicians with:

• ASE Certifications: Certifications that demonstrate competency in specific areas of auto body repair.
• Experience: Proven experience in collision repair, painting, and other relevant skills.
• References: Positive references from previous employers or customers.
• Commitment to Quality: A dedication to providing high-quality workmanship.

4.7. Market Your Business

Effective marketing is essential for attracting customers to your auto body shop. Consider the following strategies:

• Online Marketing: Creating a website, using social media, and running online ads.
• Local Advertising: Advertising in local newspapers, magazines, and radio stations.
• Community Involvement: Participating in local events and sponsoring community organizations.
• Customer Referrals: Encouraging satisfied customers to refer their friends and family.

4.8. Manage Day-to-Day Operations

Efficient management of day-to-day operations is crucial for the success of your auto body shop. This includes:

• Scheduling Repairs: Managing repair schedules to ensure timely completion of work.
• Inventory Management: Keeping track of parts and supplies to avoid shortages.
• Customer Service: Providing excellent customer service to build loyalty and generate referrals.
• Financial Management: Monitoring revenue and expenses to ensure profitability.

AUTO-REPAIR-TRAINING.EDU.VN offers detailed guidance on each of these steps, helping you navigate the complexities of opening and running a successful auto body repair shop in Sterling, VA.

5. How Do You Create a Business Plan for Your Auto Body Repair Shop?

A well-structured business plan is crucial for starting and growing your auto body repair shop. It serves as a roadmap for your business, helping you secure funding, attract investors, and manage operations effectively.

5.1. Executive Summary

The executive summary is a brief overview of your business plan, highlighting the key points. It should include:

• Business Concept: A concise description of your auto body repair shop.
• Mission Statement: Your business’s purpose and core values.
• Goals and Objectives: Specific, measurable, achievable, relevant, and time-bound (SMART) goals.
• Financial Highlights: Key financial projections, such as revenue, expenses, and profitability.

5.2. Company Description

The company description provides detailed information about your business, including:

• Business Structure: Legal structure of your business (e.g., sole proprietorship, partnership, LLC).
• Ownership: Information about the owners and their roles.
• History: Background information if the business has been in operation previously.
• Location: Address and details about the shop’s location.
• Mission and Values: Core principles that guide your business operations.

5.3. Market Analysis

A thorough market analysis helps you understand the auto body repair market in Sterling, VA, including:

• Target Market: Identification of your ideal customers (e.g., vehicle owners, insurance companies).
• Market Size and Trends: Analysis of the demand for auto body repair services in the area.
• Competition: Identification of competing auto body shops and their strengths and weaknesses.
• SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats analysis for your business.

5.4. Services Offered

Describe the specific auto body repair services you will offer, such as:

• Collision Repair: Repairing damage from accidents.
• Dent Removal: Removing dents and restoring vehicle surfaces.
• Auto Painting: Refinishing vehicle surfaces to match the original color.
• Frame Straightening: Realigning vehicle frames to their original specifications.
• Other Services: Additional services like detailing, window replacement, and mechanical repairs.

5.5. Marketing and Sales Strategy

Outline your plans for attracting and retaining customers, including:

• Branding: Creating a unique brand identity for your business.
• Advertising: Using online and offline channels to promote your services.
• Promotions: Offering discounts and special deals to attract new customers.
• Customer Service: Providing excellent customer service to build loyalty and generate referrals.
• Online Presence: Developing a website, using social media, and managing online reviews.

5.6. Management Team

Provide information about the key personnel involved in running your business, including:

• Organizational Structure: Chart showing the roles and responsibilities of each team member.
• Key Personnel: Biographies of the owners, managers, and key employees.
• Advisory Board: List of advisors who provide guidance and support to your business.

5.7. Financial Projections

Include detailed financial forecasts to demonstrate the potential profitability of your business, such as:

• Startup Costs: Estimated expenses for starting the business, including equipment, supplies, and rent.
• Revenue Projections: Forecasts of revenue based on market analysis and sales strategy.
• Expense Projections: Estimates of operating expenses, including salaries, rent, utilities, and marketing costs.
• Profit and Loss Statement: Projected income statement showing revenue, expenses, and net profit.
• Cash Flow Statement: Forecast of cash inflows and outflows to ensure adequate liquidity.
• Break-Even Analysis: Calculation of the point at which your business will become profitable.

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6. What Financial Considerations Should You Keep in Mind?

Managing finances effectively is crucial for the success of your auto body repair shop. Here are some key financial considerations to keep in mind.

6.1. Startup Costs

Estimate all the expenses required to start your business, including:

• Equipment: Welding machines, paint booth, frame straightening equipment, etc.
• Supplies: Paints, solvents, abrasives, etc.
• Rent: Monthly rent for the shop location.
• Insurance: Business liability, property, and workers’ compensation insurance.
• Licenses and Permits: Fees for obtaining required licenses and permits.
• Marketing: Costs for creating a website, advertising, and promotions.
• Working Capital: Funds to cover operating expenses until the business becomes profitable.

6.2. Operating Expenses

Understand the ongoing expenses required to run your business, including:

• Salaries: Wages for technicians, managers, and other employees.
• Rent: Monthly rent for the shop location.
• Utilities: Electricity, water, and gas bills.
• Insurance: Premiums for business liability, property, and workers’ compensation insurance.
• Supplies: Ongoing costs for paints, solvents, abrasives, and other supplies.
• Marketing: Costs for advertising, promotions, and maintaining a website.
• Maintenance and Repairs: Expenses for maintaining equipment and the shop building.

6.3. Pricing Strategy

Develop a pricing strategy that covers your costs and generates a profit, considering:

• Labor Rates: Hourly rates for technicians’ time.
• Parts Markup: Percentage added to the cost of parts.
• Material Costs: Expenses for paints, solvents, and other materials.
• Competition: Pricing of competing auto body shops in the area.
• Value-Added Services: Charging extra for specialized services or premium finishes.

6.4. Cash Flow Management

Manage your cash flow to ensure you have enough funds to cover expenses and invest in growth, including:

• Tracking Revenue: Monitoring income from repairs and other services.
• Managing Expenses: Controlling costs and avoiding unnecessary spending.
• Invoicing and Payments: Sending invoices promptly and collecting payments on time.
• Cash Flow Projections: Forecasting cash inflows and outflows to anticipate potential shortages.

6.5. Financial Reporting

Maintain accurate financial records to track performance and make informed decisions, including:

• Income Statement: Reporting revenue, expenses, and net profit.
• Balance Sheet: Showing assets, liabilities, and equity.
• Cash Flow Statement: Tracking cash inflows and outflows.
• Regular Reviews: Analyzing financial statements to identify trends and areas for improvement.

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7. What Legal and Regulatory Requirements Apply in Sterling, VA?

Complying with legal and regulatory requirements is essential for operating an auto body repair shop in Sterling, VA.

7.1. Business Licenses and Permits

Obtain the necessary licenses and permits to operate legally, including:

• Business License: Required to operate a business in Sterling, VA.
• Auto Repair License: Specific license for auto repair shops, ensuring compliance with industry standards.
• Environmental Permits: Permits related to waste disposal and emissions control.
• Building Permits: Permits for any construction or renovation work on the shop.

7.2. Zoning Regulations

Ensure your shop complies with local zoning regulations for auto body repair shops, including:

• Location Restrictions: Zoning laws may restrict where auto body shops can be located.
• Building Codes: Compliance with building codes for safety and structural integrity.
• Environmental Regulations: Regulations related to waste disposal and emissions control.

7.3. Environmental Regulations

Comply with environmental regulations to protect the environment and avoid penalties, including:

• Waste Disposal: Proper disposal of hazardous materials like paints, solvents, and used oil.
• Emissions Control: Regulations on emissions from painting and other processes.
• Stormwater Management: Measures to prevent pollution of stormwater runoff.

7.4. Safety Regulations

Ensure a safe working environment for your employees and customers, including:

• OSHA Compliance: Following Occupational Safety and Health Administration (OSHA) guidelines for workplace safety.
• Fire Safety: Implementing fire prevention measures and having appropriate fire extinguishers.
• Hazard Communication: Informing employees about hazardous materials and providing safety training.

7.5. Insurance Requirements

Maintain adequate insurance coverage to protect your business from liabilities, including:

• Business Liability Insurance: Covering damages to third parties.
• Property Insurance: Protecting your shop and equipment from damage or loss.
• Workers’ Compensation Insurance: Covering medical expenses and lost wages for employees injured on the job.

AUTO-REPAIR-TRAINING.EDU.VN provides resources and guidance to help you navigate the legal and regulatory requirements for operating an auto body repair shop in Sterling, VA.

8. What Marketing Strategies are Effective for Attracting Customers?

Effective marketing is essential for attracting customers to your auto body repair shop in Sterling, VA. Here are some strategies to consider.

8.1. Online Marketing

Establish a strong online presence to reach potential customers, including:

• Website: Create a professional website with information about your services, location, and contact details.
• Search Engine Optimization (SEO): Optimize your website to rank higher in search engine results.
• Social Media Marketing: Use social media platforms to engage with customers and promote your services.
• Online Advertising: Run targeted ads on Google, Facebook, and other platforms.
• Online Reviews: Encourage customers to leave positive reviews on Yelp, Google, and other review sites.

8.2. Local Advertising

Utilize local advertising channels to reach customers in Sterling, VA, including:

• Local Newspapers and Magazines: Advertise in local publications to reach a broad audience.
• Radio Advertising: Run ads on local radio stations to reach commuters and other listeners.
• Direct Mail Marketing: Send postcards and flyers to households in the area.
• Community Events: Participate in local events and sponsor community organizations to raise awareness.

8.3. Customer Referrals

Encourage satisfied customers to refer their friends and family, including:

• Referral Programs: Offer incentives for customers who refer new business.
• Customer Testimonials: Feature testimonials on your website and in marketing materials.
• Exceptional Service: Provide outstanding service to encourage word-of-mouth referrals.

8.4. Partnerships

Form partnerships with other businesses to expand your reach, including:

• Insurance Companies: Partner with insurance companies to become a preferred repair shop.
• Car Dealerships: Collaborate with car dealerships to provide repair services for their customers.
• Towing Companies: Partner with towing companies to receive referrals for collision repairs.

8.5. Branding

Create a strong brand identity to differentiate your shop from competitors, including:

• Logo Design: Design a professional logo that represents your business.
• Brand Messaging: Develop clear and consistent messaging that communicates your value proposition.
• Shop Appearance: Maintain a clean and professional shop appearance to create a positive impression.

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9. How Can You Ensure Quality Customer Service?

Providing excellent customer service is essential for building a loyal customer base and generating referrals.

9.1. Professional Communication

Communicate clearly and professionally with customers, including:

• Prompt Responses: Respond to inquiries quickly and efficiently.
• Clear Explanations: Explain repair procedures and costs in a clear and understandable manner.
• Regular Updates: Provide regular updates on the progress of repairs.

9.2. Transparency

Be transparent about repair costs and procedures, including:

• Detailed Estimates: Provide detailed estimates that outline all costs.
• Authorization for Additional Work: Obtain customer authorization before performing any additional work.
• Honest Assessments: Provide honest assessments of vehicle damage and repair options.

9.3. Customer Feedback

Solicit customer feedback to identify areas for improvement, including:

• Customer Surveys: Send surveys to customers after repairs are completed.
• Online Reviews: Monitor online reviews and respond to comments and concerns.
• Direct Communication: Encourage customers to provide feedback directly to you or your staff.

9.4. Problem Resolution

Address customer complaints promptly and effectively, including:

• Active Listening: Listen carefully to customer concerns and show empathy.
• Fair Solutions: Offer fair solutions to resolve complaints and satisfy customers.
• Follow-Up: Follow up with customers to ensure they are satisfied with the resolution.

9.5. Value-Added Services

Offer value-added services to enhance the customer experience, including:

• Courtesy Vehicles: Provide courtesy vehicles for customers while their cars are being repaired.
• Pick-Up and Delivery: Offer pick-up and delivery services for customers who cannot bring their cars to the shop.
• Detailing Services: Provide detailing services to clean and polish vehicles after repairs are completed.

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10. What are Common Challenges and How to Overcome Them?

Operating an auto body repair shop can be challenging. Understanding these challenges and implementing strategies to overcome them is critical for success.

10.1. Competition

The auto body repair market can be competitive. Differentiate your shop by:

• Specialization: Focusing on specific types of repairs or vehicles.
• Quality Service: Providing exceptional workmanship and customer service.
• Competitive Pricing: Offering competitive prices while maintaining profitability.
• Marketing: Promoting your unique value proposition through effective marketing strategies.

10.2. Skilled Labor Shortage

Finding and retaining skilled technicians can be challenging. Address this by:

• Competitive Wages: Offering competitive wages and benefits.
• Training and Development: Investing in training and development to improve technicians’ skills.
• Apprenticeships: Offering apprenticeships to train new technicians.
• Positive Work Environment: Creating a positive and supportive work environment to attract and retain employees.

10.3. Rising Costs

Rising costs for equipment, supplies, and insurance can impact profitability. Manage costs by:

• Negotiating with Suppliers: Negotiating better prices with suppliers.
• Efficient Operations: Streamlining operations to reduce waste and improve efficiency.
• Energy Efficiency: Implementing energy-efficient measures to reduce utility costs.
• Insurance Management: Reviewing insurance coverage and seeking competitive rates.

10.4. Regulatory Compliance

Staying compliant with regulations can be complex and time-consuming. Ensure compliance by:

• Staying Informed: Keeping up-to-date with changes in regulations.
• Seeking Expert Advice: Consulting with legal and environmental experts.
• Implementing Compliance Procedures: Establishing procedures to ensure compliance with all regulations.

10.5. Economic Downturns

Economic downturns can reduce demand for auto body repair services. Mitigate the impact by:

• Diversifying Services: Offering a range of services to appeal to different customers.
• Cost Control: Implementing cost-control measures to reduce expenses.
• Marketing and Promotion: Increasing marketing efforts to attract customers.
• Building Relationships: Building strong relationships with insurance companies and other partners.

AUTO-REPAIR-TRAINING.EDU.VN provides resources and support to help you overcome these challenges and build a successful auto body repair shop in Sterling, VA.

FAQ: Auto Body Repair in Sterling, VA

1. What are the steps to become an auto body technician?

Complete a training program, gain hands-on experience through an apprenticeship, and obtain ASE certifications to demonstrate competency.

2. How much does it cost to open an auto body repair shop?

Startup costs can range from $50,000 to $500,000, depending on location, equipment, and other factors.

3. What is the earning potential for an auto body technician?

The median annual wage for auto body repairers was $56,450 in May 2023, but experienced technicians can earn significantly more.

4. What are the key skills for an auto body technician?

Essential skills include collision repair, dent removal, auto painting, frame straightening, and welding.

5. What are the most common challenges in the auto body repair industry?

Common challenges include competition, skilled labor shortage, rising costs, and regulatory compliance.

6. How important is customer service in the auto body repair business?

Excellent customer service is critical for building a loyal customer base and generating referrals.

7. What licenses and permits are required to open an auto body shop?

Required licenses and permits include a business license, auto repair license, environmental permits, and building permits.

8. How can I attract more customers to my auto body shop?

Effective marketing strategies include online marketing, local advertising, customer referrals, and partnerships.

9. What are the latest trends in auto body repair?

Current trends include the use of advanced materials, electric vehicle repairs, and sustainable repair practices.

10. How can AUTO-REPAIR-TRAINING.EDU.VN help me succeed in auto body repair?

AUTO-REPAIR-TRAINING.EDU.VN offers comprehensive training, business guidance, and resources to help you launch and grow a successful auto body repair shop.

Are you ready to take the next step toward a rewarding career or business venture in auto body repair? Contact AUTO-REPAIR-TRAINING.EDU.VN today for expert guidance and support. Visit our office at 200 N Michigan Ave, Suite 1500, Chicago, IL 60601, United States, or reach us via WhatsApp at +1 (641) 206-8880. Explore our website at AUTO-REPAIR-TRAINING.EDU.VN for more information.